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class="CurrChnlCls">歷史名城</a> >> <a href="../../" target="_self" title="名勝古跡" class="CurrChnlCls">名勝古跡</a> >> <a href="../" target="_self" title="椰城傳說" class="CurrChnlCls">椰城傳說</a> >> 正文 </div> <div class="maincon"> <h1 class="maincon-t">椰城商圈往事</h1> <div class="maincon-i">中國?？谡T戶網站　　更新時間：2024-04-08 09:43 　　來源：海南日報　　</div> <div class="maincon-p"><input class="btn" onClick="javascript:window.print()" type="button" value="打印此文" name="print2" /> <input class="btn" onClick="window.close()" type="button" value="關閉窗口" name="close2" /></div> <div id="zl_Articel" class="maincon-c"> <div class="trs_editor_view TRS_UEDITOR trs_paper_default trs_web"><p style="text-align: center"><img src="./W020240408350764909478.jpg" data-uploadpic="U020240408350053373097.jpg" needdownload="true" data-needdownload="true" title="1.jpg" alt="" style="" picname="1.jpg" OLDSRC="W020240408350764909478.jpg" /></p><p style="text-indent: 2em; text-align: center;">?？诖髲B，即“五層樓”（2000年）。李幸璜攝</p><p style="text-align: center"><img src="./W020240408350764928057.jpg" data-uploadpic="U020240408350169265440.jpg" needdownload="true" data-needdownload="true" title="2.jpg" alt="" style="" picname="2.jpg" OLDSRC="W020240408350764928057.jpg" /></p><p style="text-indent: 2em; text-align: center;">樂普生商廈（2001年）。李幸璜攝</p><p style="text-indent: 2em; text-align: center;"><br/></p><p style="text-align: center"><img src="./W020240408350764945249.jpg" data-uploadpic="U020240408350244890816.jpg" needdownload="true" data-needdownload="true" title="3.jpg" alt="" style="" picname="3.jpg" OLDSRC="W020240408350764945249.jpg" /></p><p style="text-indent: 2em; text-align: center;">望海樓（2011年）。蘇曉杰攝</p><p style="text-align: center"><img src="./W020240408350764966488.jpg" data-uploadpic="U020240408350361287336.jpg" needdownload="true" data-needdownload="true" title="4.jpg" alt="" style="" picname="4.jpg" OLDSRC="W020240408350764966488.jpg" /></p><p style="text-indent: 2em; text-align: center;">裕大公司舊址（20世紀80年代）。顏振武攝</p><p style="text-indent: 2em;">■ 楊江波</p><p style="text-indent: 2em;">商業被視為城市繁榮的風向標，也是衡量城市綜合競爭力的一個重要方面，而商圈、商廈則是城市商業發展水平的集中體現。梳理省會?？谏虡I發展史可以發現，民國時期城內街的三大百貨公司、改革開放后海秀東路的樂普生商廈、望海商城，都曾是人流、物流、資金流匯集的知名商圈，是?？谌速徫锕浣值氖走x之地，沉淀著許多人的記憶。</p><p style="text-indent: 2em;">精華、遠東、裕大</p><p style="text-indent: 2em;">城內街上論成敗</p><p style="text-indent: 2em;">1919年，精華公司在?？诔莾冉郑ń癫郾甭罚╅_張營業，當時這一街區商賈云集、人流量大，百貨、餐飲、金銀銷售等行業快速發展，其中主要經營百貨零售的精華公司尤為引人注目。</p><p style="text-indent: 2em;">精華公司商城有3層樓，股東有6人，他們都是當時瓊東縣（今屬瓊海市）嘉積鎮上以經營布匹、百貨零售業務為業的商人。這些人湊集股金合計1.2萬銀元。精華公司前期經理為樂會縣（今屬瓊海）人、海南著名商人何位川。該商號總結并運用他人的先進經營理念，服務周到，價格合理，故而在創立后長達40多年的時間里一直是?？诎儇洏I的“領頭羊”。</p><p style="text-indent: 2em;">當時，嘉積商人馬元山、柯德三等人看到同鄉經營的精華公司大獲成功，于是也發起籌集了4萬銀元股金，在精華公司的斜對面，開辦了同樣經營百貨零售的遠東公司。遠東公司的商品、經營手段與精華公司相似，兩家很快成了競爭對手。兩家商號在前期的競爭中勢均力敵，但受到戰爭等因素影響，海南島經濟不景氣，人們的購買力下降，生意越來越不好做。最終，兩家商號的競爭以遠東公司倒閉告終。</p><p style="text-indent: 2em;">遠東公司倒閉后，商鋪轉賣給了富商王先樹，裕大公司由此登上歷史舞臺。裕大公司的主人王先樹也是瓊海人，其父王紹經是當時新加坡著名的瓊僑富商。裕大公司主要經營布匹、百貨，以布匹批發為主，當時很多國內流行的布料，在該商號都能買到。</p><p style="text-indent: 2em;">裕大公司一直經營至海南解放后，此時王先樹已離瓊去了新加坡，在時任?？谑懈笔虚L、?？谑泄ど搪撝魅吻癖獾膸椭?，裕大公司結束先前的業務，將資金用于建設?？诤推诫娪霸?，這是另一段傳奇的開端。</p><p style="text-indent: 2em;">“五層樓”“七層樓”“十二層樓”</p><p style="text-indent: 2em;">上盡層城更上樓</p><p style="text-indent: 2em;">20世紀初期，海南的建筑普遍低矮，五層樓高的?？诖髲B，曾是海南最早的高層建筑。因為高樓少見，老百姓喜歡直接以樓層命名一棟樓，故而?？诖髲B又有“五層樓”的別稱。再后來，華僑大廈、望海樓先后建成，老百姓又分別稱之為“七層樓”“十二層樓”。這類接地氣的別稱，倒也簡單明了，頗具時代特色。</p><p style="text-indent: 2em;">“五層樓”位于得勝沙路，是一棟古樸典雅的仿羅馬式建筑，1931年由文昌籍華僑吳乾椿投資50萬銀元建造，1935年竣工。吳乾椿曾擔任法國銀行駐越南一座城市的總代理，常年往來于越南和中國之間，逐漸積累了一筆財富。</p><p style="text-indent: 2em;">“五層樓”由吳乾椿及其兒子吳坤濃共同策劃經營，不僅有歌舞廳、高檔餐廳，還有客房和電影院，是當時集吃、住、娛樂功能為一體的消費場所，聚集了不少華僑商賈、達官貴人，及當時?？谧非髸r髦的年輕人。樓內的勝利影劇院十分氣派，能夠容納300名觀眾，曾是?？谧畲蟮挠皠≡?。不過好景不長，幾年后戰爭爆發，“五層樓”風光不再，不過它作為海南第一高樓，一直持續到20世紀60年代初。</p><p style="text-indent: 2em;">1963年，華僑大廈在?？诖笸仿涑?，因樓高七層，超越了?？诖髲B，成為當時的海南第一高樓，時人稱之為“七層樓”。華僑大廈是當時海南最大、最高級的涉外酒店，以接待歸國華僑為主要經營業務。</p><p style="text-indent: 2em;">“七層樓”內有西餐廳、宴會廳、咖啡廳、茶藝室、歌舞廳、商場、會議室、多功能廳、商務中心、保健桑拿中心、健身室等服務設施和休閑娛樂場所。</p><p style="text-indent: 2em;">1984年，?？诔霈F了“十二層樓”。因站在這棟樓的最高層能看到海，它被命名為“望海樓”。望海樓作為當時的高檔消費場所，是名商巨賈的聚集地，內設餐廳、商場、商務會客室、美容室等服務設施。后來，此地又建成望海商城，商城內有集成百貨、惠康超市、第一百貨商城等。其中，第一百貨商城一度是海南最大型的單體百貨零售商場之一，是那個年代的?？谏虡I地標。</p><p style="text-indent: 2em;">第一百貨、樂普生商廈、生生百貨</p><p style="text-indent: 2em;">“老三家”與“新三家”</p><p style="text-indent: 2em;">在新中國成立后很長一段時間里，?？诘纳虡I地標當數百貨大樓。這是一家國有商業企業，由?？谑邪儇浛偣窘洜I，地址為解放西路2號?！逗Ｄ习倏迫珪酚涊d：“?？谑邪儇洿髽?，1958年10月1日開業，?？谑邪儇浛偣鞠聦俚募l、零售為一體的綜合性百貨購物商廈?！?/p><p style="text-indent: 2em;">1988年后的數年間，免稅商場、友誼商場、施達商場先后在?？诘菆?，逐漸取代了百貨大樓的地位。不過，這三家商場很快就被消費者稱為“老三家”，因為第一百貨、樂普生、生生百貨先后開業，搶盡風頭，被市民稱為“新三家”。</p><p style="text-indent: 2em;">第一百貨正是位于望海商城內的百貨商場，于1994年11月開業，集購物、娛樂、文藝、休閑、餐飲等功能于一體。第一百貨開業半個多月后，位于其斜對面的樂普生商廈開門營業。這兩家商場幾乎同期開業，形成了你追我趕的競爭態勢。</p><p style="text-indent: 2em;">樂普生商廈以“樂為普通百姓創造美好生活”為宗旨，經營定位中檔，經營商品有日化、百貨、家用電器、鐘表皮具、男女服裝、針織鞋帽、兒童用品、食品、金銀珠寶、音像圖書、攝影器材等4萬余種。</p><p style="text-indent: 2em;">樂普生商廈開始營業的前幾年，生意紅火，為?？谥纳虡I地標，是當時海南省舉足輕重的大型零售企業。1999年，由于股東變故等，樂普生商廈經營遇到了很大的困難。2000年后，樂普生商廈逐漸轉型，往日輝煌不再。</p><p style="text-indent: 2em;">在第一百貨、樂普生商廈開業后不久，海南生生百貨商場也宣布開業。生生百貨地址在?？谑旋埨ケ甭分榻瓘V場，這里裝修豪華典雅，曾是?？谏莩奁?、高檔商品的售賣地。</p><p style="text-indent: 2em;">在品牌齊全度等方面，生生百貨曾領先于第一百貨和樂普生商廈。不過，隨著經濟的快速發展和百貨零售行業競爭加劇，“新三家”的輝煌也沒能持續多久。后來，樂普生更名為“佳新百貨”，第一百貨更名為“民生百貨”，生生百貨更名為“生生國際”，曾經的“新三家”不再新，都在努力尋求轉型和突破。</p><p style="text-indent: 2em;">如今，時過境遷，?？陔S處可見高樓大廈，幾乎每年都有新商場開業，人們不再以樓層命名一座商場或商廈，而?？诔菂^那些曾經創造輝煌業績和商業傳奇的老商場、老商廈，要么重建、更名，要么搬遷、轉型，成為老?？谌岁P于消費生活的時代記憶。</p></div> <script>createDetailPageHTML(1, 0, "t1352256", "shtml")</script> <br> <div class="other-word"> </div> </br> <div class="ie8sys screen" style="text-align: center;"> <span id="qr_container" style="font-weight: bold;color: #014886;font-size: 16px">掃一掃在手機打開當前頁</span> </div> <div class="newnewerm screen" id="div_div" style="margin:0 auto 10px;width:150px;height:150px;"> <div id="ewmfx"></div> <div id="qrcodeTable"></div> </div> <script> var xgnum = 0; if( xgnum != 0){ document.write("<div class='xgwd'><p>相關文檔</p></div>"); } </script> <ul class="xgwz"> </ul> </div> <div 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